Health Plans

High-Precision Segmentation for Health Plans

Create a highly personalized member experience using the world’s largest and most validated psychographic database

Health plans are struggling to maintain member satisfaction, with 25% of the US population switching out of their plan each year. Why?

Maybe you don’t know your members as well as you think.

If you’re only segmenting your member population using data such as demographics, claims, and social determinants, your data set leaves room for improvement.

Without understanding your members at a deeper level, it’s impossible to truly personalize their experience and avoid poor outcomes like high churn, low adherence, and low Net Promoter Scores.

Frame Health’s
validated psychographic segmentation
empowers you to differentiate your member experience through highly personalized communications.

You’re capturing what your members do, but in order to motivate higher engagement and adherence, you also need to understand why. Personality is the key driver behind decision-making.

What sets us apart?

Frame Health holds exclusive rights to the world's largest and most scientifically validated psychographic database for use in healthcare, based on over three decades of behavioral science originating out of Johns Hopkins University.
30 +
Years of Data
450 +
Validation Studies
2 M+
Assessments Completed
30 +
Academic Chapters

Our Outcomes Include

Higher Scores for HEDIS & Stars

Higher Member Retention

Higher Adherence

Improved Clinical Outcomes

Comprehensive Solution

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High-Precision Segmentation

We segment your members into 4 distinct Health Personas and generate highly specific insights that allow you to engage each member, with the right message, at the right time.

Health Personality

Strategic communication guidelines, based on key personality dimensions that influence their health habits

Adherence Risk

Individualized predictions that pinpoint which of your members is at risk for non-adherence and will benefit from early and effective intervention

Member Communications

Tailored messaging for every touchpoint of your member’s journey, tailored to the specific needs and motivations of each member (email, SMS, call centers)

Our 3-Step Process


Members take the
2-minute, web-based Frame Health Survey

The industry’s only scientifically validated assessment for capturing and analyzing Health Personality data


Our AI engine segments members into 4 distinct Health Personas

With individualized insights based on real needs, motivations, communication styles and preferences, and risk for non-adherence

Send & Say

We create and deploy personalized messages for members

We provide the necessary infrastructure or integrate seamlessly with your existing outreach mechanisms

Measurable Results

38 %
22 %
Call Times

Personalize Your Member Engagement Strategy with Precision

We increase perception scores like NPS and make it more likely for your members to recommend you via word-of-mouth to their family and friends.
We help you motivate members to stick to treatment plans and protocols, schedule preventative screenings and appointments, and sign up for new programs. This improves HEDIS and Stars Ratings and prevents avoidable costs.
We deliver personalized communication strategies for your call centers that increase member satisfaction and make them feel more valued. Higher quality calls also means less handling time, leading to better call center efficiency.
We promote healthier behaviors and habits for your members, which over time creates better outcomes. This leads to happier, more satisfied members who view you as a trusted partner in their health.

Ready to learn how
High-Precision Segmentation will help you create a highly personalized member experience?