Maybe you don’t know your members as well as you think.
If you’re only segmenting your member population using data such as demographics, claims, and social determinants, your data set leaves room for improvement.
Without understanding your members at a deeper level, it’s impossible to truly personalize their experience and avoid poor outcomes like high churn, low adherence, and low Net Promoter Scores.
validated psychographic segmentation empowers you to differentiate your member experience through highly personalized communications.
You’re capturing what your members do, but in order to motivate higher engagement and adherence, you also need to understand why. Personality is the key driver behind decision-making.
What sets us apart?
Frame Health holds exclusive rights to the world's largest and most scientifically validated psychographic database for use in healthcare, based on over three decades of behavioral science originating out of Johns Hopkins University.
Our Outcomes Include
We segment your members into 4 distinct Health Personas and generate highly specific insights that allow you to engage each member, with the right message, at the right time.
Strategic communication guidelines, based on key personality dimensions that influence their health habits
Tailored messaging for every touchpoint of your member’s journey, tailored to the specific needs and motivations of each member (email, SMS, call centers)
Our 3-Step Process
Members take the
2-minute, web-based Frame Health Survey
The industry’s only scientifically validated assessment for capturing and analyzing Health Personality data
Our AI engine segments members into 4 distinct Health Personas
With individualized insights based on real needs, motivations, communication styles and preferences, and risk for non-adherence
Send & Say
We create and deploy personalized messages for members
We provide the necessary infrastructure or integrate seamlessly with your existing outreach mechanisms