Health Plans

If your member acquisition costs are too high, you’re likely chasing the wrong prospects.
Nearly half of senior plan executives say their data is insufficient to identify prospects and programs that drive the greatest profit.


Frame Health has the data you need to attract new members—and retain them—at lower cost.
Our validated psychographics, predictive consumer behavioral modeling, and AI/ML generate a 360º view of your target member’s motivations, behaviors, and preferences—key drivers of their purchase decisions, engagement, and retention.
We then pinpoint the specific segments with purchase intent, and create hypertargeted campaigns that convert those prospects to members more effectively than conventional advertising.
What sets us apart? Our data and experience.
Frame Health holds exclusive rights to the world's largest and most scientifically validated psychographic database for use in healthcare, based on over three decades of behavioral science originating out of Johns Hopkins University.
By decoding the intrinsic motivations, preferences, and needs of the individual member, our technology stack delivers the insights and tools you need to attract new members, keep them, and keep them happy.
30
+
Years of Data
450
+
Validation Studies
2
M+
Assessments Completed
30
+
Academic Chapters
Our Outcomes
Increased Marketing Efficiency for Acquisition Campaigns
Increased Member LTV
Higher Member Engagement & Retention
Higher Scores for HEDIS & Stars
Higher Adherence
Improved Clinical Outcomes
Our
Comprehensive Solution
We pinpoint specific member segments and generate strategic campaigns that engage each member, with the right message, at the right time.

High-Precision Segmentation
Custom member persona development to isolate highest potential segments for acquisition and engagement initiatives, with behavioral analysis to optimize marketing efforts

Strategic
Communications
Validated campaign language for every touchpoint of the member journey, tailored to the specific needs and motivations of the individual member
Increase Member Acquisition, Engagement, and Retention Strategies with High Precision Segmentation
Acquisition
We pinpoint the right prospects with the highest potential to convert and make your acquisition campaigns far more efficient across all forms of media. We also increase perception scores like NPS to make it more likely for your members to recommend you via word-of-mouth to their family and friends.
Adherence
We help you motivate members to stick to treatment plans and protocols, schedule preventative screenings and appointments, and sign up for new programs. This improves HEDIS and Stars Ratings and prevents avoidable costs.
Retention
We deliver personalized communication strategies for your call centers that increase member satisfaction and make them feel more valued. Higher quality calls also means less handling time, leading to better call center efficiency.
Outcomes
We promote healthier behaviors and habits for your members, which over time creates better outcomes. This leads to happier, more satisfied members who view you as a trusted partner in their health.